Senior Manager, Specialty Segments - Multicultural Banking (Toronto)

Overview

Is this role right for you? In this role, you will:

• Program Relaunch & Strategy Development — Lead the end-to-end relaunch of the Multicultural Banking program, including strategy, value proposition, and go-to-market approach
• Define priority segments and communities based on market opportunity, demographic trends, and client needs
• Develop a clear multi-year roadmap to drive sustainable growth, client primacy, and brand relevance
• Establish success metrics (e.g., acquisition, engagement, conversion, retention)

• Distribution Enablement & Execution — Drive integration of the Multicultural Banking strategy across Retail, Commercial, and other key distribution channels
• Partner with regional leadership and frontline teams to embed program execution into day-to-day sales and advisory practices
• Develop tools, playbooks, and client engagement frameworks to support consistent execution nationally