Location
bgc, taguig city
Job Type
Full-time
Posted
June 25, 2026
Job Description
Job description:
Key Responsibilities
· Develop and execute integrated marketing campaigns with strong focus on offline, trade, and in-store activations, supported by social media and compliant digital touchpoints
· Lead trade marketing programs including retailer promotions, POSM, sell-in / sell-out campaigns, bundle offers, and visibility initiatives
· Work closely with Sales, Trade, Product, and Management to ensure marketing activities directly support volume, distribution, and brand objectives
· Ensure full compliance with Philippine vaping regulations, including DTI-OSMV guidelines, age-gated marketing, and platform restrictions
· Manage brand messaging and positioning across retail, field, and social channels while maintaining consistency and compliance
· Oversee social media strategy (organic and compliant paid where allowed), focusing on brand awareness, engagement, and retail support
· Analyze campaign performanc...
Key Responsibilities
· Develop and execute integrated marketing campaigns with strong focus on offline, trade, and in-store activations, supported by social media and compliant digital touchpoints
· Lead trade marketing programs including retailer promotions, POSM, sell-in / sell-out campaigns, bundle offers, and visibility initiatives
· Work closely with Sales, Trade, Product, and Management to ensure marketing activities directly support volume, distribution, and brand objectives
· Ensure full compliance with Philippine vaping regulations, including DTI-OSMV guidelines, age-gated marketing, and platform restrictions
· Manage brand messaging and positioning across retail, field, and social channels while maintaining consistency and compliance
· Oversee social media strategy (organic and compliant paid where allowed), focusing on brand awareness, engagement, and retail support
· Analyze campaign performanc...