Senior Marketing Manager

Developing and executing marketing strategies to promote ALL Rinnai’s product range for both residential, commercial and project sectors.

• Conduct market research to identify trends, customer needs, and competitor activities.
• Development of new, replacement and latest trend products. Direct liaising with supplier, R&D, HQ and overseas partner.
• Set timeline, plan and clearance of aging products.
• Define target audiences and segment customer profiles.
• To develop, execute, and optimize marketing campaigns that drive brand awareness, engagement, and revenue.
• Overseeing the creation of marketing materials, managing ATL/BTL advertising, and coordinating product launches.
• Analysis sales trend and PSI data provided by sales department and propose ordering quantity by models.
• Market survey and have good bonding relationship with dealer, supplier and contractors. Ability to smoothen collaboration, gathering o...