Senior Marketing Specialist - Digital Focus

Join Eclipse Automation in Cambridge, ON as a Senior Digital Marketing Specialist. This on-site role emphasizes executing impactful B2B campaigns focused on lead generation and optimization.
As a specialist, you will play a critical role in enhancing the company's digital presence by collaborating with cross-functional teams. You’ll manage advertising campaigns through various platforms, leverage HubSpot for lead tracking, and ensure the company's website is optimized for engagement. Your analytical approach will drive continuous improvement in marketing outcomes.
Key Responsibilities:
• Collaborate to enhance pipeline growth strategies
• Execute and analyze digital ads on multiple channels
• Manage email and landing pages within HubSpot
• Design reporting dashboards with key performance insights
• Optimize website content and user experience in WordPress
Requirements:
• Bachelor’s Degree or equivalent experience
• 5-8 years in B2B marketing roles
• Pro...