Senior Marketing Strategist

**What You'll Do**

We’re looking for a motivated Sr. Marketing Strategist to support our B2B sales organization within Principal’s Retirement & Income Solutions (RIS) business. In this role, you will play a crucial role in developing strategic marketing plans to drive business results for Principal’s retirement business.

**Job Responsibilities:**

+ Collaborate with distribution teams to develop strategic marketing campaigns that align with business priorities, promote awareness and drive engagement.
+ Establish clear metrics for assessing success and guarantee seamless implementation.
+ Work closely with subject matter experts (SMEs) to create, build, and successfully implement multiple complex and concurrent campaigns.
+ Have a deep understanding of specific audiences and behaviors
+ Oversee and evaluate our advisor marketing qualified engagement program.
+ Elevate brand awareness by amplifying third party recognition
+ Communicate ideas ef...