Senior MarTech Analyst at Manulife (Toronto)

Elevate your technical career at Manulife as a Senior Technical Analyst focused on MarTech and digital analytics. This hybrid role emphasizes analytics tool integration and tagging strategy oversight. The Senior Technical Analyst will drive the implementation of digital analytics tools and Adobe Marketing technologies for the US segment at Manulife. You will collaborate with various teams, including IT and digital marketing, to ensure best-in-class tagging solutions, effective data integration, and compliance with data privacy standards. Your role is essential for developing streamlined analytics processes across business units, enhancing user interactions on web and mobile platforms. Key Responsibilities

Implement and maintain digital analytics and Adobe tools Collaborate with digital channel owners on tagging Define analytics requirements with IT teams Drive operational efficiency in analytics processes Stay updated on digital analytics implementation trends Requirements