Senior Officer - Customer Insights & Personalisation

To transform modeled customer data into clear, actionable insights that enhance customer experience, informed business decisions, and support personalization initiatives.

• Analyses customer behavior, lifecycle trends, digital interactions, and transaction patterns to generate actionable insights that support customer engagement and business performance.
• Builds and maintains dashboards, scorecards, and reports to track customer KPIs (e.g., engagement, retention, NPS, and loyalty metrics).
• Develops and refines customer segments and personas using behavioral, demographic, and value‑based attributes.
• Provides insights from customer KPI driven insights to enhance segmentation, offers, and channel effectiveness.
• Supports the design, execution, and analysis of experiments across marketing and digital channels from customer Lense.
• Provides recommendations to communicate...