Senior Sales & Marketing Manager (Aftermarket Wheels)

Company Background

Our client is a well-established automotive distribution and solutions provider operating across Malaysia. They specialize in sourcing and supplying premium performance and lifestyle automotive products through a broad network of trade partners, including retailers, specialty workshops, and dealer channels.

Job Responsibilities

Strategic Sales & Channel Management

• Develop and implement sales strategies for distributing custom alloy wheels through wheel & tyre shops.
• Cultivate and expand trade partnerships (distributors, shop chains, independent retailers).
• Create pricing, promotions, and incentive programs tailored to trade channel dynamics.

Marketing Leadership

• Build brand awareness and product education among trade customers (e.g., bundled marketing support, co-branded materials).
• Plan and execute trade promotions and local events to drive in-store engage...