Location
Durham
Job Type
Full-time
Posted
June 29, 2026
Job Description
Job Description
The SEO/GEO Specialist plays a key role in expanding organic reach, boosting site visibility, and developing content that resonates across markets. Reporting to the Search & AI Optimization Manager, this role is responsible for executing the SEO & GEO content strategy—including keyword research, internal and off-site content creation, and optimization. This work directly impacts brand awareness, traffic growth, and lead generation.
The SEO/GEO Specialist is a versatile strategist who thrives in both analytical and creative spaces, is comfortable producing and reviewing content, and is excited about scaling impact through a content-driven SEO strategy
• Leverage generative and agentic AI tools to streamline content creation and enhance reporting workflows.
• Conduct keyword research and gap analysis to identify and prioritize SEO content opportunities.
• Measure and report SEO performance, including keyword rankings, page traffic, ...
The SEO/GEO Specialist plays a key role in expanding organic reach, boosting site visibility, and developing content that resonates across markets. Reporting to the Search & AI Optimization Manager, this role is responsible for executing the SEO & GEO content strategy—including keyword research, internal and off-site content creation, and optimization. This work directly impacts brand awareness, traffic growth, and lead generation.
The SEO/GEO Specialist is a versatile strategist who thrives in both analytical and creative spaces, is comfortable producing and reviewing content, and is excited about scaling impact through a content-driven SEO strategy
• Leverage generative and agentic AI tools to streamline content creation and enhance reporting workflows.
• Conduct keyword research and gap analysis to identify and prioritize SEO content opportunities.
• Measure and report SEO performance, including keyword rankings, page traffic, ...