Job Description
One question before anything else
Why does someone follow a brand page - when they follow celebrities, not companies?
If you have a strong, instinctive answer to that question - and you've been thinking about it even before reading this post - keep reading.
About us
We're Beards & Shears - a men's grooming brand from Pune built on one idea: laugh first, fix next. We make products that solve real daily problems, and we want to build a brand that people actually want to follow - not because we run ads, but because we feel like someone they know.
Think less brand page, more person you trust. That's the shift we're chasing. And we need someone obsessive enough to help us get there.
The real questions you'll work on
- Why does someone pick one product off a shelf when five others are sitting right next to it?Why do people follow a celebrity's page but scroll past a brand's?Wha...
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