Social Media Specialist

The Marketing and Communication team at Canadian University Dubai is looking for a Social Media Specialist be part of the Marketing and Communication team, reporting directly to the Marketing and Communication Manager. The role is responsible for developing and creating content, implementing strategies, and tracking and optimizing Canadian University Dubai’s social media marketing campaigns across all digital channels. This position is primarily content-driven and requires a high level of creativity, efficiency, and hands-on execution.

Job Role:

The Social Media Specialist duties include, but are not limited to, the following:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Maintain a social media calendar of ongoing campaigns, as well as sporadic/one-off posts based on what’s occurring on campus, ...