Social Media

Social Media and Storytelling Strategy Development

Short‑term project to develop a social media storytelling strategy and write engaging content for COHAP Outreach Corporation.

Key Responsibilities:

• Craft compelling narratives that highlight mission, programs, and impact.
• Develop content that encourages interaction, builds trust, and strengthens online community.
• Create shareable posts to expand reach to individuals in need, potential donors, and community partners.
• Deliver a comprehensive storytelling framework and templates for ongoing use by our marketing team.
• Work with leadership and communications team to ensure alignment with brand and audience insights.

Project Context:

1. Internal Buy‑in: Leadership supports a strong social media presence.
2. Content Resources: Library of photos, videos, testimonials, and success stories.
3. Audience Insights: Profile...