Sr. Director Connections & Shopper Effectiveness & Capabilities

The Coca-Cola Company · Istanbul, Turkey, Turkey

Location
Istanbul
Job Type
Full-time
Posted
July 06, 2026

Job Description

Senior Director Connections & Shopper Effectiveness & Capabilities

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step change to deliver more balanced, sustainable growth, powered by deeper

consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local

relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables long term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

**Focus, Scope, & Impact:**

Elevate Connections capabilities across media, retail media, and shopper marketi...

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