Sr Director, Media & Data Strategy

Description

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The Senior Director of Media & Data Strategy is the in-market leader responsible for leading paid media strategy, planning, buying, activation, measurement, and performance across the United States market. This role is first and foremost a paid media leadership role, with deep accountability for full-funnel media planning across brand equity, retail media, commerce, influencer amplification, and audience activation. The role owns the orchestration of paid consumer and shopper media experiences from upper-funnel brand building through lower-funnel conversion, ensuring connected investment decisions that drive both brand growth and commercial outcomes.

The role reports to the Vice President, US Consumer Experience and serves as the primary US market authority across paid media planning and buyin...