Sr Mgr. Acquisition Marketing (Xico)

Responsibilities

• Hit global acquisition targets via highly effective Ideation, execution, and management of strategic marketing programs.
• Test, learn, and scale channel and market expansion via agile experimentation and rigorous quantitative analysis.
• Challenge the status quo, generate insights, and lead optimization of existing channels.
• Drive demand generation and account-based marketing (ABM) campaigns, including Paid Social, Display, Affiliates, Video, and others.
• Engage demand capture channel owners as necessary on key aspects of our general growth strategy, especially in APAC and EMEA.
• Create monthly marketing plans, obtain consensus for roadmaps, and articulate performance to cross-functional leadership as part of monthly business reviews and ad hoc analyses.
• Continuously monitor marketing programs and improve their effectiveness by optimizing investments, targeting, and messaging.
• Partner globall...