Sr. Writer - Design System Documentation and Brand Guidelines

Job Description

The Role
We’re seeking a highly skilled writer with experience creating structured, scalable
documentation for design systems and brand guidelines. In this role, you’ll help define
how GM documents and communicates its design language across web, mobile,
vehicle, and broader brand touchpoints. You will write the guidance that supports our
design system and visual identity at scale—from components, patterns, templates, and
tokens to logo usage, color, typography, grid, composition, and motion.
You bring a systems-minded approach to writing, with a strong instinct for clarity,
structure, and usefulness. Your work simplifies complexity into practical guidance,
enabling teams to make consistent and confident decisions. You also bring a strong
understanding of how AI can support documentation—both in how content is structured
and in how AI can be used as a tool to help scale content creation, establis...