Location
toronto
Job Type
Full-time
Posted
June 04, 2026
Job Description
Join Abacum as the Head of Demand Generation and take charge of our multi-channel marketing strategy. This role demands a strategic thinker with a hands-on approach to scaling demand efficiently.
Focused on optimizing our demand generation framework, you will partner with various teams to build proven acquisition channels. Your leadership will drive pipeline growth and enhance marketing outcomes. Bring your extensive B2B SaaS knowledge to maximize our investments in paid search and digital marketing initiatives.
Key Responsibilities: • Implement a multi-channel demand generation strategy • Optimize paid campaigns and budget allocation • Develop lifecycle and nurturing email campaigns • Conduct experiments on messaging and audience segments • Own reporting for demand generation outcomes weekly
Requirements: • Deep experience in B2B SaaS demand generation • Experience where pipeline metrics drive success • Proficient in marketing automation with HubSpot • Abili...
Focused on optimizing our demand generation framework, you will partner with various teams to build proven acquisition channels. Your leadership will drive pipeline growth and enhance marketing outcomes. Bring your extensive B2B SaaS knowledge to maximize our investments in paid search and digital marketing initiatives.
Key Responsibilities: • Implement a multi-channel demand generation strategy • Optimize paid campaigns and budget allocation • Develop lifecycle and nurturing email campaigns • Conduct experiments on messaging and audience segments • Own reporting for demand generation outcomes weekly
Requirements: • Deep experience in B2B SaaS demand generation • Experience where pipeline metrics drive success • Proficient in marketing automation with HubSpot • Abili...