Strategic Marketing Manager - Capital One (Toronto)

Drive marketing insights initiatives at Capital One Canada as a Strategic Marketing Manager in Toronto. Utilize your storytelling skills to enhance brand strategies and consumer targeting. This managerial role focuses on consumer insights and marketing planning.

You'll lead a team dedicated to deconstructing consumer behavior, ensuring marketing campaigns are data-driven and effective. Your ability to transform insights into actionable strategies will support brand growth and performance marketing efforts.

Key Responsibilities

• Lead strategic planning cycles for marketing initiatives
• Develop targeting frameworks to optimize media spend
• Supervise product and innovation research efforts
• Establish measurement and testing for marketing outcomes
• Collaborate with teams on competitive intelligence

Requirements

• 5+ years in marketing strategy or consumer insights
• 2+ years in a leadership ro...