(SVP) Head of Retail Marketing

About the job (SVP) Head of Retail Marketing

Our client is a well-known large financial services organisation based in the UAE. They are looking to hire a Head of Retail Marketing - highly skilled and proactive, responsible to handle the overall profitability and penetration of retail segments that reflect above average usage of financial services.

Key result Areas

• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan.
• Design positioning, messaging architecture & marketing plans across Retail products & services offering.
• Developing impactful multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO...