Team Leader, Audience Development

Overview

About the Role & Team

The Team Leader, Audience Development – Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role combines leadership, strategy, and execution — ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.What You’ll Do

• Lead and mentor the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
• Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
• Establish KPIs and performance tracking metrics for acquisition effectiveness.
• Oversee data management, CRM optimization, and quality control for audience lists.
• Provide insights and repo...