TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
As the Platform Strategy Manager, you will transform data into actionable business insights, optimize campaign investments, and influence strategic decisions that shape TikTok Shop Thailand's growth. This role combines business strategy, commercial analysis, and cross-functional leadership to continuously improve marketing performance and platform efficiency. Roles & Responsibilities: Business Strategy & Performance Analytics
- Develop analytical frameworks to evaluate business performance across key marketing and commercial initiati...