Trade Marketing Intern

Job scope:

Integrated role for both Heineken® and Tiger beer brand with exposure to commercial development and consumer-centric campaign origination.

Heineken®

Commercial development of overall brand and range performance in APAC region

• Regional and country specific analysis – volume, market share, financials & brand power leading to development of quarterly report/newsletter
• Lead and coordination of APAC specific brand plans/platforms post Global Commerce Week cascades
• Lead/co-lead specific APAC projects (e.g Festive campaign/ BTL playbook development)

Tiger Beer

Campaign development for Global Tiger, such as:

• Football Platform: Co-lead POSM & Activation/Events development, including delivery of assets & toolkits for markets
• Other responsibilities for Football Platform:
• Day-to-day project management of Tiger x Man Utd and Tig...