TRADE MARKETING & RETAIL MEDIA MANAGER

Job Responsibilities

The Trade Marketing & Retail Media Manager is responsible for executing trade marketing initiatives that enhance brand visibility, improve shopper conversion, and support sell-out growth across Greece and Bulgaria.

The role acts as the link between Marketing and Sales, ensuring consistent execution of retail activations, promotional campaigns and retail media investments across key retail partners.

Trade Marketing Execution:

- Develop and coordinate annual trade marketing activation calendars.

- Manage the implementation of promotional campaigns and seasonal activations.

- Coordinate production and deployment of POS materials and retail assets.

- Ensure timely execution of product launch support materials at retail level.

- Monitor implementation quality across key customers.

Retail Visibility & Merchandising:

- Drive visibility initiatives including secondary placem...