Trade Marketing Specialist

Key Responsibilities

• Promotion & Campaign Management
  • Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale materials, and retail events.
  • Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines.
  • Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion.
  • Collaborate with supply chain teams to ensure product availability for promotional activities in all channels.
  • Analyze customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives.
  • Conduct regular reviews of customers to assess the impact of trade marketing activities and identify growth opportunities.
  • Monitor out-of-stock and product shelf-life situations and collaborate with sales, supply chain a...