Vice President, Brand, AI Marketing and Marcomm Automation (Mississauga)

Summary

The Bell Brand and Marketing Communications team is at the forefront of driving Bell’s market leadership. Reporting to the Chief Brand Officer, the Vice President, AI Marketing and Marcomm Automation will lead Bell’s transition to an AI‑first marketing organization. This executive will act as both a strategic leader and brand practitioner, ensuring Bell’s brand promise “Connection is Everything” is consistently delivered across all customer interactions, and harness emerging AI, automation, and advanced marketing technologies to transform planning, creation, and execution.

Job Duties / Accountabilities

• Brand Leadership & Practitioner Mindset – Act as steward and practitioner of the Bell brand, ensuring consistent expression of the brand promise, embedding brand principles into AI systems, workflows, and decision‑making.
• Strategic Marketing & Communications Leadership – Develop and execute integrated marketing and comm...