Vice President, Brand, AI Marketing and Marcomm Automation (Toronto)

Overview

Reporting to the Chief Brand Officer, the Vice President, AI Marketing and Marcomm Automation will lead Bell’s transition to an AI‑first marketing organization. This executive will act as both a strategic leader and brand practitioner, ensuring Bell’s brand promise—Connection is Everything—is consistently delivered across customer interactions while harnessing emerging AI, automation, and advanced marketing technologies to transform planning, creation, and execution.

Job Duties / Accountabilities

• Act as steward and practitioner of the Bell brand and its promise, embedding brand principles into AI systems, workflows, and decision‑making for consistent, high‑quality brand expression at scale.
• Develop and execute comprehensive, integrated marketing and communications strategies aligned to enterprise priorities, growth objectives, and the brand promise.
• Champion the Bell brand vision and value proposition, ensuring differentiat...