VP, Business Banking Marketing — UAE Growth Leader

First Abu Dhabi Bank is seeking a VP Business Banking Marketing in Abu Dhabi. In this senior role, you will lead the marketing strategy for Business Banking, focusing on micro, SME, and commercial customer segments. You'll work closely with teams across product, digital, and analytics to develop integrated marketing campaigns that enhance customer acquisition and retention.

The ideal candidate will have extensive banking marketing experience and strong leadership skills, and will play a vital role in positioning FAB as the preferred bank for UAE businesses.