VP Marketing - Business Banking

VP Marketing - Business Banking in Abu Dhabi, United Arab Emirates is a Banking marketing leadership role focused on end-to-end marketing strategy, acquisition, engagement, retention, cross-sell, and growth for micro, SME, commercial, and ecosystem business banking propositions.

Job Details

Country: United Arab Emirates
City: Abu Dhabi
Industry: Banking
Function: Marketing Management
Job Type: Full-time
Salary: 45,000-65,000 (estimated, confirm with employer)

Key Responsibilities

• Lead the end-to-end marketing strategy for FAB's Business Banking segment across micro, SME, commercial, and ecosystem propositions.
• Develop and execute integrated marketing programmes that support acquisition, engagement, retention, and cross-sell objectives.
• Position FAB as a primary banking partner of choice for businesses in the UAE.
• Partner with Business Banking Leadership to align marketing priorities with revenue growth...