Location
Kenya
Job Type
fullTime
Posted
May 27, 2026
Job Description
Job Summary:
We are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated.
Job Responsibilities
- Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
- Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
- Develop and manage customized, easy-to-understand dashboards and reports (e.g., Looker Studio/Data Studio, Table...